Marketing is pivotal for every traditional and non-traditional business in recent days. Every business takes a business strategy for promoting the business. Regardless of a strategy’s effectiveness, the materialization of that strategy demands its effectiveness. Like, Search Engine Optimization is taken as the most efficacious strategy for promoting the business. That’s a well-resulted and a common strategy to promote the business. There are few things than just to promote a business. You might have casually observed that whenever you make a search, relevant ads start appearing in search results.
Let’s say you made a search on Eyeweb Safety Products. That’s what promotion is. Promotion goes on account of the ads being displayed on account of your queries. Have you taken any promotional approach to increase the promotion of your business? Have you increases the traffic to your business? There are certain ways you can increase the traffic in your business. There are ways that are technically associated with Search Engine Optimization in the best means possible. Other than SEO, you ought to promote your product by various other means as well.
1. Note Books
Notebooks are primarily used in every business environment. You are a conventional business, books are to be used. You are a non-traditional business, books are to be used. Notes for using the tasks. Notes for using the product evaluation. Notes for various other purposes. You can increase the traffic and can market the business online. Regardless of this, non-traditional means are also part of the marketing. Give notes to your employees. Give notes to the audience. Give notes to the end-users. Give notes to the management. You missed the marketing essence by the way.
Giving the notes isn’t enough. Giving the notes with the name and logo of your company on it matters the most. Use your own product logo. Use your own company’s logo. As long as the notebook remains in the use and hands of employees, it would keep promoting the company’s name. It would keep them reminding the company’s name. It would keep casting the impact on the user of that notebook and everyone who uses that notebook. That’s not just a sales pitch but that is also a marketing and branding pitch for a product. Use this simpler and smaller marketing pitch for your product.
Most of the time, you came to see the article and blogs written on webpages and websites. You might wonder sometimes you came to read click here and you are redirected to the product and business being promoted. That’s part of online marketing. They’re another way to control your product and your audience. Pencils. Yes, that’s right. Embed the logo of your business or your product on pencil and customize it well. Distribute these pencils amongst your employees, your management, your end-users as well as your customers. The impact of marketing in such a way is greater than the impact of online marketing. That’s real-life marketing and it lasts longer.
Most of the workers come riding their vehicles to their working place and office. Have you ever observed the key chains of each employee? Are the key chains of all the employees symmetric? Are all of them similar and resembling each other? No, each employee buys what she/he likes. What if you give your ow key chains embedded with the company’s logo. Would all of the employees use that key chain? Well, it depends upon your key chain. An attractive key chain would be adopted by all of the employees in the best means possible. No one would bother changing his/her key chain.
4. Occasional Dress Code
The dress code is very important for businesses. Sometimes businesses are reaching out to the formal dress code. Sometimes businesses are approaching the non-formal dress code. But in any case, the dress code cannot be of the same color and the same style in a professional environment. What if a public event comes and all of the employees in the office have to appear that day. What do you think all the employees should wear what they like the most?
Well, you can give them the dress code that you want them to wear on that public event? Then, let’s give them the complete dress code that they all would wear on that public event. Not just the dress code, you can also give them other things like Safety Glasses, watches, shoes, and wrist bands. Safety specs are, by the way, a very impressive paradigm. If you somehow make your mind on giving the safety specs to the employees, Read More about what brand ought to be given. Take a look at impressive brands and then choose accordingly.
5. Brand-Embedded Tea Cups
Almost in every working and professional sphere, people like to take tea or coffee based on their preferences. Are they using the casual utensils bought from the market? Or they are using the utensil and cups of their own? That’s doesn’t seem professional and fair for the employees. What if there is a meeting and employees are having tea. Each one is having a very different cup for the tea? What do you call it? Well, bring up the cups for the firm that is of the same size and color. Embed the logo of the product on those cups.
Next time when there is a meeting in the office, everyone would be taking the tea in similar cups? That’s not just a good frim economic perspective for the company but is also a just and professional approach. All the employees, from top-level management to the lower-level employees, everyone would be using the same resources of the company. That’s a fair dealing with all the employees of your company. You can also give the employee the logo-embedded cups as gestures of goodwill for their personal use at their home. It casts impact on the family of that employee and anyone who visits the home of that employee and is served in that cup.