When Snoop Dogg launched his marijuana brand Leafs By Snoop last year, we predicted he was positioning himself as the Steve Jobs of weed. It turns out we might have been more accurate than we even thought.
Remember how Apple’s stock would soar every time Jobs would pull on his turtleneck and preach about how the company’s latest gadget would revolutionize the world? Well, yesterday, Smith Falls, Ontario’s Tweed announced it would begin selling three varieties of Leafs By Snoop cannabis, and today its parent company Canopy Growth Corp.’s shares jumped as much as 17 percent, according to Bloomberg. It’s a record high.
“Like hip hop, cannabis is as much a lifestyle as it is a culture,” Snoop Dogg said in the press release. “What started for me in the ’90s in Cali now has a home in places like Colorado, where real progress is being made. Now that Leafs by Snoop is coming to Tweed, I’ll be able to share my passion for the best cannabis on the planet with Canada.”
And if that sounded like an overreach, it’s not. Even beyond Tweed, Snoop’s arrival in Canada has had a wafted down to smaller marijuana companies. According to Bloomberg, Vancouver-based Aurora Cannabis Inc. also went up 22 per cent to a record, while Leamington, Ontario’s Aphria Inc. is now trading at a high as well.Prime Minister Trudeau is pro-legalization, but marijuana is not yet legal in Canada. When it’s out of its grey area, however, Tweed has positioned itself as the company ready to immediately skyrocket. Which would mean in addition to being the Steve Jobs of weed, he could also be the Seagram’s.
That is if the Toronto Maple Leafs don’t get in his way.