Choosing a layout is one of the most thrilling and daunting facets of a web development project. The layout must bring usability to life while still showcasing your material while facilitating your communication and marketing goals. Effective web design will boost your website’s ability to draw and keep visitors’ interest, and that’s why you should work with a SEO company in Naples Florida. On the other hand, bad web design will do the reverse and hurt your reputation.
We see a variety of websites appear on our computers. They are often greeted with “oh, that’s great” or “I love what they did.” Every now and again, though, we come across a website that has an additional polish layer and finesse.
How can you ensure that high-end technical appearance? Let us look at nine practical tips to enable you to take your website to another level.
Make it Simple
We’ve discovered some of the most interactive websites are often the simplest. Although it might be enticing to keep adding photos and text to your website, doing so will often do more damage than good. A cluttered site can be intimidating to users and could even drive them away. Concentrate on clear headings, vivid pictures, and a clean design. You only need to master the fundamentals.
Your interface’s simplicity is critical in highlighting the most relevant calls-to-action and getting your website’s users engaged on what matters most. Effective information design is the first step of any web development process, and it is where simplicity begins.
Create Pages That Load Fast
The pages must load quickly! How quickly? Very, very quick. According to research, the average internet shopper expects a website to load in less than two seconds, reduced from four seconds. If your website loads after three seconds, nearly half of all visitors will leave the website.
Have White Space
Using space is one of the most underutilized methods in web design. You may think it’s weird to add space purposefully, but when done correctly, it will attract the visitors’ attention to precisely where you would like them to go.
Leaving extra space around items often keeps your web layout from becoming cluttered. Any company owner should ensure ample spacing between content blocks when developing their website to increase readability and flow for users. Visitors who arrive at a website only to be greeted by huge information blocks would most likely leave immediately.
Create Contrast Through Fonts and Colors
How do you distinguish your site from the rest? By employing contrast. Don’t be scared to be bold, whether by font color, choice, or size. It is critical you choose font colors that have adequate contrast so that your users can scan your site quickly and accurately read your message.
Contrast is an effective method for drawing attention to the classification of content on a website. The successful use of contrast draws visitors’ attention to the places you want their eyes to scan first. Bright call-to-action buttons and background colors would undoubtedly draw interest. There’s no need to be shy as long as it’s consistent with your brand.
Use Background Pictures
Nothing beats big full-width background photos in leaving a big impression. They are visually appealing and can also convey more information than the words on the website. The great thing about this is that you can use any picture as your background image. Gradients, patterns, or even a single solid color can also be used. There is plenty of space for creativity.
However, you should remember that background images can be visually efficient but have restraint when using them. Alternate photographic background parts with smooth, clear sections. It gives the eye a break and makes the pictures pop even more!
Do you wish to truly wow your visitors? Image block effects are a simple and easy way to integrate subtle animation into your layout. There are various effects to select from, as well as numerous customization options.
While text content is valuable for making your site rank higher in search engines, it is impossible that everyone will read all of the words on your site. So, how do you guarantee that your visitors know the important information? We recommended you use icons and images to help you convey important messages. This not only makes your site more scannable but also provides a layer of visual appeal.
Make it Easy to Navigate
PPC, keywords, and social media drive visitors to your website, but your navigation must direct them to the next step of their journey. The navigation on your website should be easy to use and intuitive.
A full sitemap and overall design of the website is one of the first moves we take with any of our web development projects. If functionality serves as the basis, the sitemap serves as the framing. With navigation, don’t get creative. You must use common terminology in website navigation so that it is easily understandable.
Every good web layout must consider the ease of navigation. A cluttered website indicates that you do not even pay attention to specifics and lack a clear vision.
Experiment with Fonts
Focus on a small number of fonts or font classes to keep your website layout tidy. Even the most itemized project can be ruined by using too many typefaces. To add variation, use alternatives within font classes. Different font types, weights, cases, and colors can provide variation and contrast without the need for additional fonts. As a basic guideline, many websites can be created using only two typeface classes.
Optimize For Mobile
Besides design features, any website today must be tailored for smartphones, as mobile users account for a significant portion of website traffic. Forty-six percent of smartphone users reported experiencing trouble connecting with a website, and 44 percent report having difficulty navigating. If you haven’t tailored your site for mobile users, you’re losing out on future profits.
Taking your website to the next level should not be an impossible task. In fact, we’ve attempted to make things as simple as possible by providing you with the above practical tips. If it’s incorporating eye-catching background images, SEO tactics, or animated photo effects, contact a pro such as ScottKeeverSEO.com.