Regardless of your product idea, the implementation of taking your product from start to finish can be a struggle if you don’t strategize effectively.
Think about your product strategy in reverse, from distribution to the concept. Analyze the processes and steps you’ll need to get there and implement those key metrics as necessary for your product launch success.
Launching a start-up or making your organization more efficient is crucial for your business success and brand survivability.
There are a few quick things to consider in your organizational process for success, those are:
- Define Clear Objectives: What do you need for each part of the launch, production, and effective distribution of your offering? How do you plan on producing your product, do you secure office space, customer service, what else? What objectives will allow you to stand out from others in your industry?
- Break Your Objectives Down Into Bite-Sized Pieces: As you begin to create macro-objectives, break them down into smaller parts that are easier to digest and implement. With this, you won’t feel overwhelmed, but will instead take tiny steps toward your bigger goals.
- Establish A Culture Of Empowering Communication: The most effective organizations empower their team members and give them the tools and education needed to succeed. Part of that process is to have clear roles with open communication lines and input that is valued. This starts at the top and trickles down to everyone else in the company.
The Perfect Idea Without Execution Equals Failure
The best product idea in the world means nothing if you have research, supply-chain issues, manufacturing, testing, and distribution problems. Even one of these will bog you down, so it’s critical to have an execution plan you can trust and rely on.
Getting your product tested and to market is a struggle for most manufacturers. It doesn’t matter the industry or business. You need to have the right strategy for taking your idea and making it work.
If you plan on having in-house manufacturing for your product, you need to realize that the marketplace is congested and convoluted. Ignoring this upfront will only cause you trouble in the future.
Issues With In-House Manufacturing
Having to compete with brands already on the market isn’t your only concern. You also have manufacturing issues that may be out of your control, and as a whole, manufacturing by industries is in flux.
These are just quick samples of some of the issues facing the manufacturing industry right now.
- Skilled Labor Gap: As of 2021, there will be more skilled laborers retiring than people to replace them. In fact, by 2025, an estimated 3 million unfilled manufacturer positions make manufacturers a place of need and more competitive to hire new personnel.
- Trade War Issues: The global marketplace can be volatile from time-to-time, and different forms of tariffs and taxes can make your organization’s production and distribution arms struggle as a result. With regular changes, it’s imperative to plan as far in advance as possible.
- Supply Chain Issues: So much of our businesses are interlocked with overseas ventures that if one unrelated blip occurs somewhere, the ramifications can be massive to your supply chain as a result. Protect against common industry concerns early on, that way you’re able to pivot as necessary in the future.
If you’re looking to create better ways, for example, to improve male testosterone, or to aid in cognitive function, research, testing, and production are essential.
So if you’re a start-up or established brand and need new lab equipment to get your product going, consider leasing over buying. It could be just what you need to save time and money.
Cost-Effective Benefits To Leasing Over Purchasing
The advantages to leasing your lab equipment are:
- Less Upfront Cost: With a lease, you’re paying an upfront fee with monthly or quarterly payments for the right to have the equipment. Compared with traditional buying, leasing is much more affordable on the ground-floor, though costs may be less beneficial than an outright purchase over time. You may even have the option to purchase the equipment at lease end. This allows you to give it a “test run” to determine if it’s right for you.
- Tax Deductible: Leasing your lab equipment shows as an annual business expense to help lower your tax obligation and liability. In return, you have more money for other expenses, such as advertising.
- Easier Maintenance: If something breaks down on your lab equipment, you will need to buy replacement parts and hire service technicians, which all can become costly.
With leased lab equipment such as those offered by Excedr, you get customer service, parts, and maintenance typically provided as part of the lease. Check for specific details in the lease language, but by leasing, you get much cheaper help to fix and maintain your production. Once again, cost savings are on the horizon. Not to mention the peace of mind that this arrangement provides.
- Flexible Terms: As opposed to a particular transaction that occurs with a purchase, by leasing your equipment, you can shop around, find flexible terms or fixed terms on your financing, whichever is the best option for your organization.
- Easier To Upgrade: Once you purchase your lab equipment, that’s it. You own it, and if there are new upgrades or other features that future models come with, you’ll need to unload your current equipment and buy a unique model. With leasing, you have the flexibility to upgrade as needed without the hassle of trying to sell your older equipment.
While not every lease is a good option, it comes down to how much capital you’re willing to put into your lab equipment.
Regardless of your situation, implementing a plan that goes from idea to product or research to testing is critical for your product success.
Depending on your specific need, considering low-cost options like leasing lab equipment and production machines may be more financially responsible than a direct purchase. This is especially true if your product’s market is already saturated and you’ll need fluidity in your budget for marketing and other areas of promotion.