We humans comprehend the world mostly through our eyes. With that in mind, video content is easily the most efficient form of advertisement, education, and entertainment. High-quality videos increase engagement, improve user experience and set your brand apart from the competition.
Having a mobile app explainer video gives your product the benefit of better user engagement, and even more.
Why should you integrate video content into your mobile app?
As you choose which features to include in your app, keep in mind that mobile applications have a lot of potential. You might want to consider video content as a great opportunity to release this potential.
Whatever your app is for, the video component can benefit it in many ways.
1. User interface
People prefer to watch videos over reading since they are visual animals. Video inside the app can act as an introduction, a tutorial for using certain features, or a little commercial for your software. These videos will boost user experience and involvement while using the app.
The numbers related to mobile video are astounding. The vast majority of people throughout the world view videos on their portable devices primarily through mobile applications. Use this as a chance to attract more people for your app.
In ways that an article or picture just can’t, half a minute clip will pique customers’ interest in your software. Videos can be used to promote your application, give users a quick sneak peek at its features, or perhaps do both. You can notice that a lot of popular apps in the Play Store and Apple Store include videos in their description.
4. Social media
You can also utilize the promotional video for your app on social media networks. Facebook, Instagram, Twitter, and TikTok can give your videos thousands of views, and to your app ‒ hundreds of new downloads.
5. Customer expectations
Most programs are removed after being used just once. Some apps appear to make one promise while fulfilling another. It will be simple for your app to become lost among the millions of others available in app stores. After all the effort, expense, and time you invested in developing your software, that surely wasn’t what you were hoping for. In this instance, an explainer video outlining the functions of your software and what customers can expect from it would be very helpful.
6. Enhanced User Engagement
Video content has revolutionized the way we consume information and entertainment. By integrating videos into your mobile app, you can take user engagement to a whole new level. Unlike static images or plain text, videos have the power to captivate and hold the attention of your users. Whether you’re showcasing product features, sharing success stories, or offering entertaining content, videos create an immersive experience that keeps users coming back for more.
7. Visual Storytelling
Humans are hardwired for storytelling, and videos provide a powerful medium to tell stories. With visuals, music, and narration, you can convey messages, evoke emotions, and create a deeper connection with your audience. Use videos within your mobile app to showcase your brand’s values, share the journey behind your app’s development, or demonstrate the impact it can have on users’ lives. By incorporating visual storytelling, you can establish a stronger brand identity and forge a lasting connection with your users.
8. Improved User Experience
User experience is a crucial aspect of any successful mobile app. Videos can significantly enhance the overall user experience by providing valuable information, guidance, and entertainment. Whether it’s a tutorial video demonstrating how to use a specific feature, a product overview video highlighting its benefits, or even a fun and interactive video that adds an element of delight, videos make your app more enjoyable and intuitive. Users appreciate the convenience of visual demonstrations and find it easier to navigate and understand your app’s functionalities.
9. Demonstrating Product Features
Words can only describe so much, but videos bring your app’s features to life. By integrating videos, you can effectively showcase the functionalities and benefits of your app. Let users see how your app works in action and understand its value proposition. Whether it’s a walkthrough of the user interface, a demonstration of key features, or a tutorial on how to maximize its potential, videos provide a visual representation that helps users grasp the full potential of your app.
10. Building Trust and Credibility
In an increasingly competitive app market, trust and credibility are essential for success. Videos can play a significant role in building trust with your users. By including customer testimonials, case studies, or behind-the-scenes footage, you humanize your brand and showcase the experiences of satisfied users. This transparency fosters trust and credibility, reassuring potential users that your app is reliable and can deliver on its promises. When users trust your app, they are more likely to engage with it and become loyal advocates.
11. Training and Onboarding
Introducing users to your app and ensuring a seamless onboarding process is vital for user retention. Videos can be a valuable tool for training and onboarding new users. Create videos that guide users through the app’s interface, demonstrate essential features, and provide tips for getting the most out of the app. By simplifying complex processes and offering visual guidance, videos make it easier for users to understand your app’s functionalities, leading to a smoother onboarding experience and increased user satisfaction.
12. Interactive User Support
When users encounter issues or have questions, they seek quick and reliable support. Video integration allows you to provide interactive user support within your app. Create tutorial videos that address common questions or troubleshoot issues users may face. These videos empower users to find solutions independently, reducing their reliance on external support channels. By offering helpful videos as part of your app’s support system, you enhance the user experience and foster a sense of empowerment among your users.
The app with the explanation video will probably win over the other if a customer must choose between two comparable apps. Even a little clip might support a user’s belief that your application satisfies their demands.
You could be tempted to utilize pre-built animations from a template vendor, especially if your effort in the app development was huge. Remember that the quality and appearance of the video content in your app must match the rest of the app. If you don’t, potential users will see how hastily your software was put together. This is a key reason why using a reputable video production company to create your explainer videos is always preferable.
The app itself needs to incorporate videos rather than incorporating links to video hostings. Each video must be integrated into the app to the point that it seems natural to the user and flows with their experience.