Kim Kardashian Labeled Racist Over SKIMS Face Masks

Image source: Instagram

Kim Kardashian has been criticized for labeling a black face mask as “nude” in her latest Skims collection. The 39-year old businesswoman launched a collection of face marks that came in a variety of different shades. “Five shades of nude” collection was quickly slammed over one of the masks.

Image source: Instagram

Despite the $8 mask selling out in hours, Kim was quickly called out as racist for providing a dark-skinned model with a black mask. The comment section was flooded with criticisms over the marketing choice.

Image source: Instagram

“The nude shade for the Black model is inaccurate, offensive, and culturally out of touch”, wrote one Twitter user. Another added: “Kim, we are brown, not black”. “The color white isn’t nude for white people”.

Image source: Twitter

“You’d think this family would know shades of black skin tones considering their kids are black too and you’d think by now they would know that this is not a black nude tone but go off Kimberly with your profiteering on casual racism”, the critics continued.

More masks will be re-stocked next week.