It can make or break eCommerce businesses, helping to expedite orders and to provide more accurate tracking. In this article, we’ll take a closer look at a few of the main reasons why eCommerce companies turn to logistic software.
For any company, the technological tools that they choose to use can be the only thing that gives them an edge over the competition. This is arguably even truer for eCommerce companies. Their entire businesses are built on the back of the software that they use, whether we’re talking about the e-commerce platform or the tools that they use for order tracking and fulfillment.
Logistic software is particularly important because the logistics of your business has a huge impact when it comes to ordering, customer service, and the overall longevity of your company. And so without further ado, let’s jump in and take a look at how this can help you to improve your e-commerce business drastically. For more details than it will be provided in the article, click here.
How can logistics software improve your e-commerce business?
1. It helps to expedite orders
Without logistics software in place, orders can get lost or be held up between two systems that don’t “talk” to each other. When that happens, orders can be delayed and take longer to get to customers, ultimately affecting the experience that they have when shopping with your company. In extreme situations, this can even lead to customers taking their business elsewhere.
2. It adds new shipping options and live tracking
Many of these applications allow you to add new shipping options. Or at the very least, to enhance your existing shipping options by providing additional data to the customer. The very best software also includes live order tracking, which can be a huge advantage if your competitors don’t have the same capabilities. Customers, as well as your employees, also love order tracking. It makes our lives more predictable and manageable.
3. It can provide automatic delivery updates to customers
If your logistic software includes live order tracking, it’s likely that it will also include email integration. So that it can send ongoing updates to customers to update them on their orders. For example, it could provide a delivery date when the order is placed and then post updates a little later with a time window.
4. It integrates with your e-commerce platform
One of the significant advantages of using logistic software is that it will integrate directly with your existing e-commerce build. Meaning you should be able to manage all of your data from a single tool, combatting disparate data sources, and ultimately reducing the chances of something going wrong.
5. More accurate inventory tallies
Using logistic software can also allow you to keep a more precise track of what products you have in your inventory. It acts as a mid-point between your warehouse, your distribution partners, and your e-commerce store’s database. More accurate inventory tallies can save you money by preventing you from reordering products that you already have in stock.
Now that you know how logistic software can improve your e-commerce business, it’s over to you to put what you’ve learned today into practice. Remember, every such company is different, and so it falls to you to investigate some of the different options out there and to find the tool that’s most suited to your specific situation.
Some e-commerce companies can even get away without using any logistic software at all, although we wouldn’t recommend it. It’s usually the case that the larger the e-commerce company gets, the more it needs logistic software to make sure that it’s still able to cater to its customers. Understanding logistics in an old-fashioned way is confusing, time-consuming, and potentially disastrous if you misplace orders.
On top of that, the more mature your e-commerce business is, the more difficult it can be to switch over to logistics software. That’s why the best plan is usually to integrate it into your e-commerce store as early as possible so that you allow it to grow organically with your business. The best one isn’t just designed to scale with your company – it’s intended to be the reason behind that growth in the first place. Good luck.