Nowadays, every person is active on social media platforms. They have created either genuine or fake profiles. It can be any platform like a dating site, Facebook, Instagram, etc. Every day, millions of contents like images, videos, text, etc., are shared on these portals by people. But the data must be good enough to share.
Everyone knows that the digital world keeps on changing and updating. It happens because of the user-generated data. If we talk about dating sites, you will see that many people create fake profiles. But it is easy to identify them because they never post anything and never pay attention to it.
Therefore, it is necessary to understand the importance of content moderation to keep your profile safe. To take content moderation at a higher level visit https://chekkee.com/.
About Content Moderation
It is a screening process through which user content is checked thoroughly. If the posts are inappropriate, then it never releases on online platforms. There are plenty of guidelines through which the entire content is checked. If there is a problem matching the data with those guidelines, it will get flagged and removed from the digital portals.
There can be many reasons for the rejection of posts like violence, nudity, issues with copyright, hate speech, offensive speech, etc. Here, content moderation plays a crucial role because it helps a platform remains safe and motivates people to trust it. Similarly, it is also essential for every brand. The process takes place on various online platforms like dating websites, social portals, forums, etc.
Why is Content Moderation Essential?
Undoubtedly, online sites are full of content, and every day, new data is created and posted. Many people want to stay at the top by posting inappropriate content to get publicity. The post can be any harsh picture, video, or text.
Such things can manipulate the reader’s mind and drag to take wrong decisions. Therefore, removing such data from online websites is necessary to avoid violence or other crimes. As a brand owner, you will always want to save your company’s reputation.
You can achieve your goals by protecting your company standards. Content moderation is essential to realize that the purpose of creating an online platform is not to spread negativity. Instead of posting spam, or other irrelevant content, a user must be allowed to post something positive and acceptable.
Content Moderation Types
You need to know five types of content moderation to understand its importance.
1. Automated
It is hard to moderate millions of posts manually, and hence, the companies are relying on the latest technologies. The automated one involves AI-based algorithms, which help identify harmful content on different online platforms. It is easy to evaluate the text as well as visuals. But it is necessary to have a human moderator to control the automated technology.
The system is quite intelligent enough because it can easily identify the patterns and analyze the relationship of data. There is a feature of image recognition that helps check violent images and match whether it is inappropriate for the portal. The software follows the guidelines, and hence, it checks everything by matching the negative one with the positive one. You can get better and precise results.
2. Pre-Moderation
The content is first checked before posting on an online platform in this category. It is quite a complex process, and the viewers need to wait a lot to see anything live. There should be no scope of mistake or negativity manipulating the viewers. In this process, the moderator will check the data in the queue and release it after it gets approved. In this way, no harmful posts will be there online because of the high level of security.
3. Post-Moderation
It is also known as content screening. In this process, any user can post anything, and then the data will be sent to the moderator. When it gets flagged, it will automatically get removed online. The live status is too short, but it is less secure than the pre-moderation. But many businesses use this option.
4. Reactive
The process of moderation depends on the viewers. They can react to whatever they see and feel. Users have the freedom to mark the data as inappropriate, and it will be removed after some time if it gets more negative feedback.
There are many risks in the reactive model because the harmful data will remain online for a long time. There is no guarantee that many people will react to it too fast. Therefore, it can damage the reputation of a company.
5. Distributed
Here, the online community has a right to check the appropriateness of the content and decide whether to remove it or not. There is a rating system that helps in determining and marking the data. This model is not much preferable because of the high chances of challenges.
Why is Content Moderation Important for Dating Websites?
Many people create fake profiles on dating websites, and they post data that looks attractive to viewers. In this way, a fake person can come in touch with genuine ones. A user can have a lot of friends or relationships on the online portal.
If any inappropriate data is sent to any genuine profile, then it can damage one’s emotions and affect them mentally severely. Therefore, dating websites must go for content moderation. It will be easy to prevent the risks on such portals after the filtration of negative data.
The Bottom Line
Understanding the importance of content moderation and saving users on dating websites is essential. If you want to stay away from negative data, it is necessary to check and remove it before it gets viral.
In this way, nothing can manipulate your mind and keep your mental health safe. There is no harm to the audience if data filtration is done. Now, it is applicable on every online portal or brand with millions of users.
