Since the boom of Information Technology, the content has taken a great leap and reached great heights of variation in uses, visible even today in the year 2019. We cannot agree more on how important the data and content are, in this era. We have already come far from the traditional ways of marketing, and as a futurist, we keep innovating new ideas and techniques to enhance and upgrade the methods of marketing.
Content is the strongest and smartest of the weapon in marketing today. It is an approach that focuses on creativity and its widespread distribution around the Internet world. Here, you do not pitch directly for your products, and you are just providing relevant information for your customers and prospect customers, to clear their doubts and issues. The evolution of content does not end here; it has further stepped up ahead to convert the content into an ebook. Along with the innovation in the digital platform, the e-book is an online representation of the information for any specific brand or services to provide more in-depth Insight about anything, typically distributed as a digital file. Here are the seven amazing benefits that people can enjoy by converting your content into an online publication:
With the correct tool, turning your website content into an e-book form is very simple and straightforward. There are continuously new tools emerging in the market for this very purpose.
1. Cost savings
One of the essential reasons that these e-books are growing in fame is its cost-saving attribute compared to conventional textbooks. Mostly higher grades schools are embracing the new technology of electronic publications. Many colleges are providing paper free course books in the form of the same e-books.
2. Portable bundle of content
Usually, people use laptops, tablets or their mobile phones to scroll the pages of their choice in the collection of ebooks, especially the students who can go through the assignments or do their reading tasks on the go. For example, in a park, on the train or anywhere they go. Carry as many as you want in a single device, being most convenient and portable.
3. Lead Generation
A well-written e-book can help in generating leads to your business, as well as attract customers towards your website. It not only attracts visitors’ traffic but also enhances the visitor experience. It is a great tool to promote your products and services and also improves your image as experts in your field. We cannot deny the fact that once we have quality e-book content, a higher number of visitors expected, and eventually, it can increase the following.
4. Add Credibility
If you want to add essence to your brand available online, an online manual can do so e quickly adding credibility and trust to your brand. An electronic publication is the jackpot ticket for establishing yourself as an authority. It doesn’t matter if your brand is available on reputable selling websites like Amazon or your e-book listed on Amazon’s Kindle. You can even quote the link of your published e-publication various places depicting the authenticity and authority for your products or services. People perceive authors as experts; hence, an e-publication can flash as a halogen lamp in the darkness of ‘the unknown.’ Having an electronic publication is so powerful that it can attract the attention of many, it can dazzle clients and prospects and bring you in the media limelight.
5. Educating a customer
Consumer education can be a powerful tool to close your sales. Similarly, in finance consumer education could be a powerful tool for reducing risk, developing strong customer relationships, and building long term banking terms. Because it is challenging to educate people about credit or debit procedures and their significance, especially when it comes to monetary terms. Many brands are shifting towards online manuals for their products to customer accessibility and providing better mobility and access, eventually resulting in higher customer satisfaction.
6. Indirect Data Collection
E-books can not only be simple to create, but it can also be an indirect way of gathering data for your business lead needs. Content that you are making might be available for free, but you can always keep an option of asking for email and people’s information who might be interested in downloading it. Usually, a landing page is created to do so, giving a little information about the online publications and a link to download that as well, using a persuasive content to convince and lengthen the visitors’ experience time on your website. If the visitor is attracted to what you are offering, they will not hesitate to provide their email address.
7. Monetize your content
The kindle section on the Amazon website shows that there are several manuals on many topics that we can ever imagine. We know that there is a vast area for subject selections from data modeling to guitar lessons, from fiction to nonfiction genres, from bestsellers to award-winning stories and many more. People who have a flair for good reads and know the advantages of having offline content on their gadget wherever they go, there is a good chance that they will turn into a paying audience instead of just the visiting audience for your content. It is important to note that it is not difficult to find online publications on amazon websites that are used or unused or repackaged, but we have come way forward from the days where people preferred taking e-manuals along physically for their reference or other needs. If you are an avid writer and have your blog, it is not difficult to convert your content into an ebook, and repurposed into a commercial product since amazon offers the opportunity with a broad platform for monitoring your content.