There’s a pretty simple rule for music videos this time of year: if you want people to pay attention, put zombies in it. There’s plenty of zombie, axe and axe-hitting-zombie action in Seth Mendelson’s new video for Toronto electro-popper (and Silent Shout writer) Digits, but it’s a bit of a Trojan horse. More than campy or macabre, “Say Goodbye” is a heartwrenching story of lost love.
A young couple bunkers down in a secluded cabin, isolated and alone in a world filled with infected brain-eaters, but joyful sharing the apocalypse with just each other. They dance, read by candlelight and go for long, romantic, blade-wielding walks in the woods while humanity is destroyed around them, until one of them is infected and the other is left with just her memories and her weapons… until he returns.
According to director Seth Mendelson, the whole thing was shot over a sleepless period of two days at a cabin on Lake Huron, with almost no crew. “I just thought the song was so beautiful and bittersweet and wanted to match that with a good visual story,” he says. “I figured the viewer could concentrate on what was going on with the characters, while the zombies just heightened the drama, because at its core I see it as a story about a couple breaking up.”