When U.K. fans sent the Eagles of Death Metal's version of "Save A Prayer" to number one on the country's various rock charts following the Bataclan terrorist attack, Duran Duran, who wrote the song and hold its publishing rights, said they'd donate all proceeds to charity. One good turn, as they say, deserves another. So, during their first interview after the massacre, Eagles of Death Metal's Josh Homme and Jesse Hughes challenged bands to cover their "I Love You All The Time," promising that they'd donate royalties to aid victims and their families.
The music community responded quickly. We heard renditions by the Dean Ween Group and Savages. Now, calling the initiative the Play It Forward campaign, the band has released 12 such cover versions — available from all major online music distributors — including performances by Florence + The Machine, Jimmy Eat World, My Morning Jacket, and Kings of Leon.
100% of proceeds go to Homme's own charity The Sweet Stuff Foundation, which regularly assists musicians and recording engineers struggling with illness and disability, but for the time, is diverting its attention to help the victims of the November 13th terrorist attack.
Like Duran Duran and the Eagles of Death Metal, the Play It Forward campaign invites other artists to offer a song from their catalogues to be covered with the intention of donating all proceeds. You can hear the 12 covers of "I Love You All The Time" below.