Alvvays find timelessness in the river on “Next Of Kin”

Molly Rankin reinvents herself as an SEO-friendly jangle-rocker.

- Jun 11, 2014

If you weren't paying attention, you might think Alvvays emerged fully-formed from the right column of Stereogum: The Toronto-based band's bleached sun pop and SEO-friendly moniker seem to place them well within the buzz bin (or Summer 2014 Rdio playlist, or whatever). But do a bit of Googling and you'll find lead singer Molly Rankin is part of The Rankin Family.

The band's beachy jangle pop might seem a cry from the east coast legacy group's folk tunes, but listen to their new tune's "I left my love in the river" hook and it sounds nearly as timeless as any of the ditties Molly's famous ancestors wrote. At least it'll seem timeless when you can't stop humming it three weeks from now.

Listen to Alvvays' "Next Of Kin" at NPR. And listen to a couple more Alvvays tunes at their Soundcloud.

Alvvays' self-titled debut, produced by resident Chart Attack cartoonist Chad VanGaalen, is out July 22 on Royal Mountain Records/Polyvinyl. Pre-order it here. Check their NXNE dates below:

June 20 – Toronto, ON – Mod Club (*NXNE 9:00 pm)

June 21 – Toronto, ON - Yonge-Dundas Square (with Mac Demarco, Spoon *NXNE at 6:30 pm)

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