Kendrick Lamar – Humble
There is a great deal of imagery in Kendrick Lamar’s new video for “Humble”, we see him golfing, sitting in a hair salon, taking part in the last supper - but none is as striking as the first shot we see: Kendrick in papal robes, bathing in the spotlight of a darkened church. It becomes clear immediately that he is not talking about himself when he repeats “Sit down, be humble”.
Slowdive – Sugar for the Pill
Simple yet satisfying, the video for “Sugar for the Pill” consists of trippy geometric animations, dimly-lit close-ups, and shots of shells. The ocean kind. The shells are a bit out of left field, but the animations fit the relaxing dream pop track perfectly.
Nick Hakim – Bet She Looks Like You
Showing the soul crooner performing on a dark stage while three green-clad women take part in a nativity scene, Nick Hakim’s new video is high-concept and enigmatic. It’s hard to say what the music video is about exactly, though its portrayal of a nativity scene obviously evokes religion. Hakim says this: "It's a music video that illustrates the scientific fact that god looks like Naima.” We’re not really sure what that means, but that kind of makes it all the more intriguing. This one is definitely worth a second viewing.
Gary Clark Jr. – Our Love
Styled to look like a performance on a retro music show, (e.g. American Bandstand) the video for Gary Clark Jr.’s “Our Love” is as much of a throwback as the classic blues guitar that dominates the track. Our favourite part comes before the song starts though, when the show’s host delivers some hilarious product placement for Jameson. Points for self-awareness!
Danny Brown – Ain’t It Funny
Another retro-styled video, Danny Brown’s “Ain’t it Funny” is made to look like an old school family sitcom, even featuring a studio audience, but it’s subject matter is anything but family friendly. Directed by the one and only Jonah Hill, the video shows Brown (starring as Uncle Danny) wreaking havoc in the family’s home: taking drugs, peeing inside, and eventually getting stabbed by a giant anthropomorphic tab of Xanax (everyone's worst nightmare... right?).
Post by Dan Goldsmith