[video] Purity Ring – “Lofticries”

Take a few short and bizarre trips with the cloud-trap duo.

- Nov 12, 2012

Cloud kingdom trap music duo Purity Ring have released a video for “Lofticries,” directed by AJ Rojas, the most exciting new music video director that we didn't include in this list for some reason. We follow the short journeys of a few people around surreal environments which degrade and melt into each other like a recycled VHS tape. The meditative micro-trips are curious bundles of catharsis that will make you long to be outside poking dirty puddles with pipes, and never want to have children, ever.

Shrines is out now via 4AD.

Purity Ring - "Lofticries" (Official Music Video)

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