Sex Pistols Go After Ice Cream Company

The Sex Pistols have a new public enemy — the ice cream man.

The Sex Pistols' lawyers have threatened an ice cream company with legal action over similarities between their advertising campaign and the band's famous artwork and lyrics.

NME reports the London-based company, Icecreamists, have featured a logo that has been deemed eerily similar to those featured on the band's single "God Save The Queen." The ad is a picture of the Queen backed by a Union Jack, with an ice cream spoon in her mouth with the words "God Save The Cream" written across her face. The lawyers plan to argue that the advertisement is much too similar to Sex Pistols designer Jamie Reid's work.

Although Icecreamists was asked to stop using the logo back in August, the founder of the company seems confused about the controversy.

"We are a bit dumbfounded that a group that made its reputation for being banned is trying to ban one of our ice creams," said Matt O'Connor.

The ice cream company is currently using the logo to advertise their product on anything from deck chairs and T-shirts. They also feature an ice cream-based cocktail called the Sex Pistol, although that name usage does not appear to be under dispute.