
11/28/08 3:21pm
by Kate Harper (CHARTattack)
According to Britain's The Mirror tabloid, the artist formerly known as P. Diddy, who was formerly known as Puff Daddy, has apparently spent 500,000 British pounds (about $946,000 Canadian) on an audition tape that doubles as a promo for his new fragrance, I Am King (which, by the way, has "an untraditional fresh fruit woody scent" that "attracts women to encounter its power").
"I just landed a role on CSI: Miami, I'm about to announce this movie, and I feel like I am best-suited to be the next James Bond," he says in his latest video blog entry (see below), which introduces the promo clip. "We've got a black president. It's time for a black Bond."
Diddy apparently flew to tape the spot near Casino Royale in southern France and has apparently already sent it to film executives.
If the rapper, producer and entrepreneur should somehow become the next Bond, we hope he revives the series' gadgets, which have fallen by the wayside of late. The Diddy could be an LP or CD that turns into some sort of saw when you throw it. Or how about a suitcase full of fake money, called The Benjamins, which contains some kind of sophisticated spy technology or weapon?
Let's not forget that Puffy owns his own vodka line, Ciroc, which I'm sure he could work into the film. Why wouldn't he want to use the phrase "shaken, not stirred"?
This could actually be a brilliant marketing tactic for the Puffster.
Here's the mini-movie for I Am King:

All this James Bond audition tape stuff is crap. Diddy made this video for his new fragrance, I AM KING. It’s ridiculous shit. But i'm pretty sure you can only get it at Macy's at the moment..... The footage everyone’s talking about is nothing more than some extra stuff from his I AM KING photo shoot. It's got nothing to do with James Bond....
Check out the video here and you’ll no what’s going on:
http://www.youtube.com/watch?v=zByX8-lZENY
He doesn't just make it about him. It's about all of us!!! WE ARE ALL KINGS. Forget the rumors, go with Diddy…

- Jen White
- Fri, 11/28/2008 - 4:28pm
That crazy Diddy. What will he think of next?!