PERSONS and people everywhere are looking for a fix. We need something to fill the time, something to help us escape dull reality. Whatever your dependency is, PERSONS will provide.
With their new video for “Persons for the People,” premiering on Chart Attack from the recently released self-titled album, Hamilton’s deranged disco darlings (f.k.a. Nick Persons) depict the sacrifice at stake in creating art.
The whimsical, offbeat video is centred around a vagabond, messiah-like figure as he journeys to deliver precious jugs of water to a haughty “aristocrat” in a pink wig. Upon receiving his water, the aristocrat rewards the vagabond with a strange, muddy brown concoction as the “persons for the people” refrain plays out for one more jubilant round.
The symbolism here suggests that PERSONS are campaigning for the liberation of the artist from co-dependent relationships imposed by the elite. The video’s co-director Jen Warne invites us to “straddle the dreary existence of artful makers without resources and catch glimpses of a ruling class who no longer have any class left to rule.”
Once freed from this capitalistic relationship, the artist can engage directly with their audience. That's what PERSONS do through exhibitionist dancing, nostalgic sampling and conversational, sing-song vocals. Their platform is clear, now you just have to decide if you can get behind it.