Qualité Réduite has set out to document the next generation of Montreal rock. Of course, to find out what's next, you must go looking underground.
Renard Cassé of Analogue Addiction, Samuel Gemme of ReelRoad Studios, and LZR Films director Thierry Sirois invited some of the city's most exciting acts to ReelRoad Studios for a series of live video sessions archived and animated by the idiosyncrasies of analogue technology. Qualité Réduite Vol. 1 features Paupière, Adam Strangler, Les Marinellis, Vulgaire, Uubbuurruu, and Red Mass. It's available now, exclusively on VHS.
"With this project," the group's press release says, "Qualité Réduite intends to archive and document the musical twinkle that currently plays in the core of the metropolis by adding a format to its image: free, alternative, unbridled, and tinted of an esthetic that moves from one generation to the other."
Today, Chart Attack is pleased to premiere a Qualité Réduite session with the Montreal art punk collective Red Mass (you can watch clips of other sessions here). Lo-fi, mirrored, and exploded VCR effects redouble the psychedelic post-punk of "Zoo Face." It's a match made in some underground heaven. Or is that just hell?