Full Screen is our rumination on the remarkable music videos of the day. Today, Jazz Cartier releases an ambitious 360 video and we talk to the director, Kaytranada takes his robot son for a dance around the neighbourhood, and Sloan makes a video for a 20-year-old classic.
Jazz Cartier, "Red Alert / 100 Roses"
Jazz Cartier’s first proper sounding radio hit, a cut from 2016's Hotel Paranoia, gets an adventurous and futuristic video treatment. You’re now the cinematographer as you spin around your computer (or phone) in the 360 degree video for “Red Alert” and “100 Roses.” Take a trip down the freeway, heading towards the impending doom of a purple hurricane, then meet Jazz in the forest as he duplicates and encroaches on your space.
"We wanted to be able to really try to get the viewer in Jazz's world," director Jon Riera writes in an email to Chart Attack. "This is the closest way humanly possible."
"How many times do you get to pioneer on a storytelling opportunity? We spent months learning how to push the limits with capturing in 360 at this time, and since it's such an evolving medium we really were just making up the rules as we went along."
- Ryan Parker
Jazz Cartier’s Hotel Paranoia is out now.
Kaytranada, "Lite Spots"
Kaytranadad, father to his cute robot child, takes to the streets for a father/robot-son dance, a spiritually uniting experience. In the video for “Lite Spots,” it’s shown to bring the best out in strangers and friends. Just imagine a future where you wake up and power on your dancing partner. It may not be as far away as you think. - Ryan Parker
Kaytranada’s 99.9% is out now on XL Recordings.
Sloan, "The Lines You Amend"
Well here's some evergreen Chart Attack material if there ever was any. While they tour behind the 20th anniversary of One Chord To Another (voted the 9th greatest Canadian album ever in Chart's 2000 poll, don't'cha know), Sloan's Chris Murphy has rescued some cutting room footage from a '90s video shoot for "The Lines You Amend" and combined it with new b-roll. The result is as timeless as the song.
This was already a retro '60s style clip, so it's kind of nostalgia for nostalgia. But damned if you aren't transported right back to your old couch, catching some Videoflow between Master T spots while snacking on some Dunkaroos. - Richard Trapunski