SoundCloud built itself as a home for your four hour-deep house mix sets and Lil Wayne remixes. As it struggles to forge partnerships with the major label catalogues, that's also been part of its downfall. Copyright takedowns are disrupting its service. And now, tech giant Apple Music just blew by in the fast lane with a solution that'll allow creators to mix and remix almost care-free, and Apple will make sure all the right people get their paycheques.
The company has partnered with Dubset Media Holdings, which holds licensing agreements with more than 14,000 labels and publishers. Using some software called MixBank, Dubset is able to identity the individual song components used within a set or a remix to pay out the label and publisher that holds those rights.
Rights holders will be able to deny the use of specific artists, albums or tracks, they can alter song lengths, and decide where geographically their music can be distributed.
The remixer will be told if the content they're playing with has been cleared, and, if not, what changes should be made before they can resubmit. So carry on with your KoRnYe mashup and Apple Music will likely host it. You might even make a few bucks.
"Remixes are a huge part of our culture — they allow DJs and fans to put our own creative spin on music," DJ Steve Aoki told Billboard. "Apple working with Dubset now is a really simple solution to something traditionally complex, and allows everyone to make money on this content for the first time."
A clearinghouse automated to detect samples — it's brilliant. It only took the most — maybe second most — powerful tech company in the world to make it happen.