The long-list is out for the Prism Prize, the annual juried award to recognize the artistry of the modern music video in Canada, and more specifically their directors. Over 120 jurors from the music and film industry, as well as web and print journalists, were given a set of criteria - originality, creativity, style, innovation and effective execution - and used it to select the 20 best Canadian music videos of 2015.
Usually the Prism Prize skips straight to the top 10 shortlist, but, according to Prism Prize director/founder Louis Calabro, the pool was too strong this year to contain it. "This was the best year for Canadian music videos ever, and a Top Ten list just couldn't capture all the talent," he says in a press release. So, along with an inflated prize of $10,000, we can watch more great videos. And all of them are below!
It's an interesting mix of had-to-be-theres (Grimes and "Hotline Bling"), pleasant surprises (Braids and Harrison), and repeat nominees (PUP with their go-to team of Jeremy Schaulin-Rioux and Chandler Levack, and director Chad VanGaalen, who won it all last year for Timber Timbre's "Beat The Drum Slowly").
The Prism Prize Top Ten will be announced on Tuesday, March 22. On Sunday, May 15, 2016 the Prism Prize Screening and Awards Presentation at TIFF Bell Lightbox will include a screening of the Top Ten videos, and award presentations. If Peaches makes it, they might have to make it X-rated.