Courtney Barnett's debut LP Sometimes I Sit and Think, and Sometimes I Just Sit was nominated for a Grammy for Best New Artist on Monday. Some social media lackey at Colonel Sander's Australian lair thought it might be a great opportunity to congratulate the Aussie songwriter — and promote KFC's hot 'n' spicy Zinger® Sandwich — with posts on Facebook and Twitter that read, "Sometimes I sit and eat KFC and sometimes I just sit. Congrats Courtney Barnett on your 2016 Grammy nomination," accompanied by a picture of a burger piled with what appears to be two types of animal meat.
Problem is (and you'd know this if you've heard the album): Barnett is quite vocal about her vegetarianism and her feelings about industrial meat production.
Naturally, she spoke up, posting a screenshot to Instagram (archiving the misstep, which has been erased from the internet). She hasn't eaten chicken in 10 years, and she doesn't think she's ever had a KFC chicken burger.
This is what you'd call a marketing fail.
As our video producer Ryan pointed out, the opening lyrics to "Dead Fox" certainly don't go: "Jen insists that we buy organic chicken burgers, I must admit I was a little skeptical at first. A little grease can’t hurt."