The word "cult" is thrown around in relation to music and film a lot, but as everything is further nichified and hypertargeted that term starts to lose its footing. The Rocky Horror Picture Show is often held up as the quintessential cult movie, but when the dress-up shadow-cast midnight productions happen in cities all over the world, often monthly, how much of a cult is it really?
In 1974, the same year Rocky Horror came out, there was another over-the-top glam rock musical. While Rocky Horror eventually transcended its local New York phenomenon, Phantom of the Paradise remains the realm of rep cinema friends and family screenings, music nerds, Daft Punk and Winnipeggers.
Yes, Winnipeg. While the film bombed in the States and lasted only one week onscreen in cities like Vancouver and Calgary, the half-Phantom of the Opera/half-Faust epic stayed in cinemas for over four months in Winnipeg. It outsold Jaws.
Now, Toronto filmmaker Malcolm Ingram is looking to explore the uniquely Canadian, uniquely pre-internet phenomenon with a new documentary called Phantom of Winnipeg. Ingram, whose previous films like Small Town Gay Bar and Bear Nation tend to focus on LGBTQ communities, is looking to raise $50,000 on Indiegogo.
That's a tall order considering how localized the "phans" are, but they managed to bring out the original cast for Phantompalooza events in 2005 and 2006 and treated songwriter Paul Williams to a hero's welcome, long before Daft Punk reintroduced him to a wider, younger audience with 2013's Random Access Memories and "Touch."
You can contribute money at Indiegogo or footage at email@example.com. The filmmakers are especially looking for photos of two sold-out Paul Williams concerts in Winnipeg in 1975. "There were about 2,500 people at each of those shows, the majority of which would have been 11-year-old girls with Instamatic cameras," consulting producer/Phantompalooza chair Doug Carlson reminisces to the Winnipeg Free Press. "Any photos that exist or survive, we’d absolutely love to see them."
Phantom of Winnipeg has raised $5000 of its $50,000 goal with 22 days left to go. No release date has yet been set.