Photo by Paul Carter via Stereogum.
We get it. Every morsel of music news is about SXSW. Your buddies are there. Your favourite band is there. You've been pretending all this time that you don't care, that you've got work to do, that you're too old for that shit. Still, there's that not-so-tiny part of you that's scared you're missing out.
Well, if you've been shielding your eyes, we'll catch you up: Hannibal Buress played drums for Speedy Ortiz, there was a robot petting zoo, and a guy attacked Run the Jewels on stage. You can bet there've been tacos al pastor, BBQ, and cans of Miller Lite aplenty. And then the music. Some really great performances have already made their way out of Austin. We've rounded up our favourite videos thus far, so you can enjoy all of the sights and sounds of SXSW 2015 without ever leaving the comfort of your sober, fluorescent-lit, tomb-like cubicle.
Viet Cong, "Throw It Away"
First, worries over a potentially problematic band name, then, a drummer with a broken hand — doesn't seem like much can get between the Calgary post-punk outfit and their rock 'n' rolling.
Courtney Barnett, "An Illustration of Loneliness (Sleepless in New York)"
Alvvays, "Archie, Marry Me"
Watch Toronto's buzzy jangle pop darlings crush through their calling card and win over new lovesick hearts.
Rae Sremmurd, "No Type"
The philosophy of SremmLife and the hedonism of South by Southwest aren't far removed, hence why this thing looks more like a singalong than a showcase.
The 24-year-old singer-songwriter from Nashville has quietly been gathering devotees since her excellent 2013 self-titled debut. At this year's festival, the cult of Torres overtook main stage real estate. Soon enough: the world.
Speedy Ortiz, "MKVI"
Let's see this one again. So Wednesday, in the early hours, comedian Hannibal Buress tweeted that he'd be in Austin from 12-5pm and was willing to "play drums in your band." "I can't play drums," he spelled out, "It'll be bad." Perennial good sports Speedy Ortiz welcomed Buress on stage. He didn't lie; it was exactly the kind of magic only SXSW can conjure.