Lamborghini Mercy / Ryan Hemsworth is so lonely. The life of an in-demand electronic musician is filled with a lot of dead air, and that's the focus of "One For Me" (the Guilt Trips track also features a pre "2 On" Tinashe). Martin C. Pariseau, the Montreal talent who's handled excellent videos from Tommy Kruise and Kaytranada, made it his mission not to make this video another HBA smoke-and-laser orgy, according to SPIN:
"I’ve been looking to make the most boring video possible for a while now. I then approached Ryan and he talked to me about his life on tour, being a cool DJ, having fans and being more of a geek then a rock star. We were definitely heading in the same direction, so a week later, without any preparation, we shot the damn thing. It was the most relaxed video set I’ve been on yet, we basically shot what we wanted when we wanted and also played Diddy Kong Racing and Pokemon Snap."
Hemsworth, owner of the most socially buzzing yet incredibly lonely Twitter account, agrees:
"Martin approached me about making 'the most boring video for 2014.' At this point in my life, I realized it would be a great thing to do because the Super Cool DJ lifestyle is one associated with being the life of the party and never having a dull moment. The truth is that it’s mostly made up of moments waiting around and hanging out by yourself. The track itself is already about walking through the middle of a crowd feeling alone. So driving around Montreal in a Lamborghini yawning felt like a good way of showing how awesome and equally solitary it can get sometimes."