Did y'all see TDE's BET cypher? Of course you did. It's been looping around in your brain all week. You're still waking up in the middle of the night, tormented by it. And part of that's because their new signee Isaiah Rashad introduced himself so skillfully. If you missed his latest single “Shot You Down,” now his labelmates Jay Rock and ScHoolboy Q are on the remix.
A frustration with the rap game unites them, but all three find specific ways to colour it: with more to prove, Rashad's takes a populist turn, taking venomous shots with broad enough language that anyone can relate to. The slept-on Rock gets more specific, and Q gets intensely autobiographical, starting from minimum wage woes and taking us to his reasons for delaying his debut album Oxymoron. It's pure TDE, assailing “sensitive niggas” while addressing their own constellations of vulnerabilities with their chests puffed way out.