Pumping: Santogold - Santogold

To understand contemporary pop music, you have to understand the concept "in the absence of." As in, "in the absence of a new Pearl Jam record to buy, rockers will buy Creed or Nickelback or some other more on-side copycat." At a market level, it's filling a void.

How does this relate to Santogold? She's the "in the absence of Gwen Stefani."