SXSW 2010's Eating Challenge

The gauntlet has been thrown down.

A challenge has been put before me in response to my spending a week in Austin, Texas without spending a penny on food before, during or after the South By Southwest Music Festival.

Frontside Group's Gary McDonald says his company will donate $250 to the charity of my choice if I can do the same thing again next year, but on a vegetarian diet.

Texans love their meat, and I certainly don't mind it either, so this challenge will definitely be more difficult. But I'm seriously considering it.

If I do, and you're at SXSW next year and don't know me or recognize me by the above photo, just listen closely for people grumbling something along the lines of "That asshole took all of the potato salad," and I'll probably be standing close by with a full plate.

UPDATE: Craig Laskey from ATG Concerts and Toronto's Horseshoe Tavern has now also pledged a charitable donation if I'm successful.