Super Bowl Ads: Grizzly Bear, Arcade Fire

Who needs hard rock music in Super Bowl commercials? Really?

Although this year's Super Bowl featured a halftime performance from rock 'n' roll dinosaurs, some of this year's commercials included music from indie rock bands.

As we mentioned on Wednesday (Feb. 3), Arcade Fire licensed Funeral's "Wake Up" to the NFL, which the sports association was allowed to use in commericals so long as the proceeds went to Partners In Health's relief work in Haiti.

"Wake Up" showed up in an NFL ad that featured Reggie Bush of the Super Bowl XLIV-winning New Orleans Saints scoring a touchdown:

Grizzly Bear, meanwhile, made an appearance in an ad for the Volkswagen Bug. I'm now permanently going to associate Veckatimest's "Two Weeks" with Punchbuggy, Tracy Morgan and Stevie Wonder (seriously, how DID he do that?!):