Born Ruffians released their second full-length, Say It, on June 1. The band will support the album with a big North American tour.
CHARTattack recently checked in with lead singer Luke LaLonde to discuss Say It, his fondness for gin and Bill Murray.
CHARTattack: How did Say It come together?
Luke LaLonde: It was a two-year writing process for this record, which was kind of the same as [Red, Yellow & Blue]. Most of 2009 was downtime for us, we had an Australian tour with Franz Ferdinand, but after that we just worked on songs.
This new album was all written while we were jamming in rehearsals. I'd bring an idea or sometimes Mitch [Derosier] would write a bass line and we'd build on that, sort of from the ground up. It was a very organic, collaborative effort.
"Sole Brother" was released as the first single from the album. Do you have any siblings?
Yup, I have a sister. That song is sort of about her. But the part about me being angry with her for not helping with chores is fictional. That song is our oldest one on the record.
We were working on it in the summer of 2007 and Steve [Hamelin, drums] mentioned how he couldn't get this one refrain out of his head. He sang it and I said he should add it to the song. It was based on the idea that he wanted to be friends with his favourite rapper, a soul brother.
My part was written around my mom telling me to do chores and I thought if I could skew that towards wishing I was an only child, a sole brother, than we could do a cheesy play on words. So I had to fictionalize my anger towards my sister not helping me. She always gets this weird smile on her face when that song comes on.
The video for "What To Say" features some weird laser technology. What is that thing?
It's called a oscilloscope. It's a really old piece of equipment used for measuring sound. It's one line typically, but this guy, Rob Bairos, invented some software that can basically translate video signals into audio.
So we shot a video in black and white and that was transferred through the oscilloscope and then they filmed the oscilloscope. It turned out really cool.
"What To Say" features the lyric, "When I get drunk, I'm speaking more." Is there a particular liquor that loosens your tongue more than others?
Ha. I think gin, actually. Gin gives me the most clear-headed drunkenness or buzz or whatever. I can have more than a few gin and tonics and feel good, but not get super-drunk where you want to go to bed.
Were there any songs that didn't make the album that will be released in the future?
Yeah. We recorded 13 songs for this album. One of them was a completely live-off-the-floor — really, really rough take of a song that I don't think will get to see the light of day. But there's two that were really hard to cut from the record that I still think could have replaced other songs. It was so hard to choose.
One will be released as the B-side on the "What To Say" single and the other one will be released as another B-side at sometime.
Completing your second album is likely going to be the band's highlight of 2010, but a close second would have to be Bill Murray at your SXSW show, right?
Yeah. Although I'm not sure he saw our set. We saw him after we played in the crowd. So we don't know what he was there for, but he was there. I stood very close to him and just kept looking over at him, but I didn't want to bother him.
As soon as the band we were watching finished, he got totally swarmed and then he left. I really admire Bill Murray. I think he's a really cool dude. I read an article about him and I really admire the guy and his attitude towards life and his art in general.
Born Ruffians already have a great following outside of Canada. How did you achieve this with only one full-length album released?
I think since day one we've had a business model, aside from "let's make music and tour," it was "let's tour outside of Canada as much as we can." We're proud of where we're from, but we knew we wanted to be successful elsewhere, too. We had our eyes on the U.K. and America, and we were lucky enough to get some tours there; it was a bit of luck and a bit of initiative.
It's kind of that old rule that the more you tour somewhere the more fans you have there, which is totally accurate and tried, tested and true. We're still working on a lot on America. There's shows we'll play to 15 people and then there's shows where we'll play to a few hundred people. We want to even that out; it's one of the goals of this new record.